Portfolio · Sugar reduction

A smarter way to deliver sweetness

Incredo is a food-tech innovator that rethinks how sweetness is delivered. Its patented technology restructures real sugar so it dissolves faster and tastes sweeter, which lets you use far less of it while keeping the taste people expect. Founded in 2014 by Professor Avraham Baniel and his son Eran, Incredo combines pharmaceutical-inspired delivery technologies with deep food science expertise.

Up to 70% less sugar, using real sugar

Incredo Sweet Technology

Real sugar, used far more efficiently

Because the technology is built on real sugar rather than a substitute, it keeps the clean, familiar taste your customers already know, without the off-notes and labelling questions that come with many alternatives.

Science-driven sweetness delivery

Built on deep research into how sweetness is perceived, and proven at industrial scale.

Flexible solution formats

Designed for diverse applications and customer needs, from new development to reformulation.

Proven performance

Where it works, and how far it goes

Chocolate chip muffin

Soft bakery

Cakes, muffins, brownies, soft cookies

Maintains taste, texture, browning and volume.

Ideal for 40–50% sugar reduction
Butter and digestive biscuits

Crunchy biscuits

Butter biscuits, digestives

Maintains crunch, browning and sweetness.

Ideal for 40–50% sugar reduction
Stacked milk chocolate pieces

Chocolate

Milk, dark, hybrid, compounds and coatings

Maintains snap and mouthfeel.

Ideal for 50–70% sugar reduction
Chocolate spread in a bowl

Spreads & creams

Fat-based spreads and fillings

No compromise on mouthfeel or texture.

Ideal for 50–70% sugar reduction